Chapter 260: New Product Release(1/2)
Don’t overestimate the overall quality of netizens, but don’t look at the entire online public opinion environment with generalizations.
Suiren Company does not make its own product packaging. It uses the packaging of a supplier that has cooperated with Xia Wei for many years.
Since I am a regular customer, I have provided some appearance design parameters. Only part of them have been exposed until now. In fact, they are already performing well.
There are usually several press conferences before a mobile phone is released, a press conference in the company's headquarters country, a press conference at the place of sale, and then supply to channel dealers, distributors, direct stores, and major warehouses.
Of course, in today's era of popular self-media, manufacturers or large regional agents will find some self-media celebrities and give them a prototype in advance for them to evaluate.
Of course, this comes at a cost. If you put some lard on the lips of these big Vs and ups, the reviews will be much better. And these self-media also need to come up with review videos faster than consumers to attract traffic, so this
It’s also mutually beneficial.
Nowadays, when consumers buy mobile phones, they often read reviews and reviews online before going offline to experience them. If there are no nearby experience stores nearby, then as long as the advertising and product design can impress them, the reviews will be revealed again.
It is easy to place an order directly online.
Suiren Company is a new company, but with the support of Xia Wei and Jiuzhou Technology, its channels are still very powerful.
Jiuzhou Technology and Xiawei's warehouses and stores all have supply quotas or quotas. Of course, due to the limited production capacity of the Jiaolong series, there are many stores in fifth-tier cities that only have supply quotas for one or two units...
In terms of online marketing, Gu Qing rejected the plan provided by Yu Chengdong, and the online marketing and self-media business orders were all shut down.
"Suiren Company's first product is destined to be unable to take the popular route. The cost cannot be reduced to less than a thousand yuan, and advertising can only be done as a luxury product. But luxury products have no future.
Jiaolong is a kind of proof that we have our own supply chain, so that foreign companies can avoid it, rather than the "patriotic feelings" of consumer users, so we should link up the posts on the platforms and accounts we operate.
As for self-media channels, there is no need to supply goods. The supply of goods is not enough. If you send a few out, there will be gossip about the others that are not received. "
Yu Chengdong still remembers Gu Qing's expression when he said this.
He is calm, and his eyes even have a maturity and wisdom that belies his age.
Xia Wei actually does marketing and publicity himself. After all, if you don’t occupy the high ground of public opinion these days, others will.
Of course, in the end, he chose to agree to Gu Qing's arrangement.
Suiren Company's positioning within Xiawei Company is like a deterrent weapon. The significance of Jiaolong's production is the same as that of Xia Qi Automobile back then, which is to prevent foreign enemies from taking it lightly and getting stuck at will.
As time goes by, the mobile phone industry is almost full of monsters and monsters.
And those self-media companies with large fan bases are also a little confused.
Why hasn't Suiren Company contacted them yet?
This shouldn't be the case. If major domestic and foreign manufacturers such as Xiawei, Rice, and Pingguo were to release blockbuster products, they would at least be "sincere" in giving a business order and giving them a free product, if not inviting them to the press conference in advance.
Let’s review two mobile phones.
But this year, the Spring Festival is only a few days away, why haven’t Suiren Company contacted me yet?
Zongze from Penguin Digital was puzzled, and Na Yan from Science and Technology Xia Xue was murmuring.
Of course, as one of the top leaders in mobile phone reviews, they can still remain calm and inquire about information through their own channels.
However, those small self-media companies that often rely on false claims or exaggerated reviews to find other ways to attract traffic have no channels to inquire.
Unfortunately, there are many private messages asking questions from everyone in the background, which is a bit torturous.
Some couldn't stand the bombardment of private messages and ran to the office building of Suiren Company; some went to the salesperson who contacted the business order in the past; and some went to the official website of Jiuzhou Technology to ask.
There is no way, they are all greedy for this meat.
What a gimmick. It is Daxia's first high-end smartphone with a fully independent domestic supply system. It is just like computer gamers waiting for domestic high-end graphics cards and CPUs to wait and see.
However, most self-media outlets and even reporters from some state media were turned away by the three companies, or had all-you-can-eat tea in the lounge.
It’s like this on New Year’s Day, it’s like this on Laba Festival, and it’s still like this on New Year’s Day in the north and the south.
This wait is until New Year's Eve.
This year’s Chinese New Year atmosphere is very fragmented.
There is no smoke and smoke in the city, only the cold and sparse flow of people.
Firecrackers and fireworks are still going on in the counties, villages and towns, but the streets are full of parked cars, leaving many children out of the "bombing zone".
While the penguins are grabbing red envelopes, netizens’ New Year wishes and messages have changed slightly.
"Grandpa, the mobile phone you have been waiting for will finally be released after today. I have finally waited for it, woo woo woo."
"Oh, I accidentally got a little grandson."
…
Yanjing, office of a certain department.
Professor Zhuang was sitting on his desk, looking thoughtful and not as "nervous old man" as before. There was a document on the desk in front of him.
"According to the content of this document, Pudong Microelectronics Company relied on the technology provided by Jiuzhou Technology to bypass patent barriers and successfully developed a 7nm lithography machine. What do you think?"
The person sitting opposite Zhuang Youwei asked.
"Stock and technology licensing?"
Zhuang Youwei's eyes slowly widened and he looked at the middle-aged man wearing gold-rimmed glasses in front of him.
Hahaha~
His old laughter, tempered by time, rang out.
Don't care about the cameras in the office.
He slapped the document with his palm, stood up, and stared at the person in front of him.
"By working day and night on scientific research, my juniors have achieved achievements that their departments have not achieved, and they are willing to authorize it for use by the whole family.
You should have read Zhao Xingxia's report carefully. Gu Qing dispatched half of the people in their semiconductor department and only slept five hours a day. He worked so hard to put this lithography machine technology into practice. The state-owned assets behind Pudong Microelectronics are good, but not
The best bows should be hidden away by flying birds.
There are also 5nm, 2nm and even quantum chips. Do you think those people can replace Jiuzhou Technology?"
The middle-aged man wearing gold-rimmed glasses and with a rather Confucian temperament calmly faced Zhuang Youwei's bloodshot eyes and said: "You always want to stay up late. This idea has never been thought of by the higher-ups. It was also a thing among the middle and lower classes back then.
So you think Jiuzhou Technology is trustworthy?"
"Of course! I am also engaged in scientific research. If this technology is available abroad, why would it be run by an Asian guy? They have eaten too much? Why don't they use it to monopolize it themselves?"
"Then, do you want to vouch for this young man?"
"Guaranteed! This is my evaluation of him, take it."
Zhuang Youwei walked back to his desk, opened the drawer, took out a document and handed it to the middle-aged man.
"You know, that's the procedure."
The middle-aged man took the document, stood up, and left.
But when he left the office, he suddenly said: "I will let them mind their own business, teacher."
...
Something indescribable.
He: "Jiuzhou Technology is making mobile phones, while Korean Star, Pingguo and even Google are waiting passively?"
The male assistant nodded, "Google and Pingguo lobby through certain departments to promote more stringent and wider scope..."
"Fk, no one knows Daxia better than me. I need them to teach me how to do things?"
The assistant nodded slightly.
The night is getting darker.
The bright moon rises on the sea, and the world is at this moment together.
With the host's blessing, the new year has finally arrived.
On this day, not only people in public services and special industries did not go home, but also many employees of Jiuzhou Technology, Suiren Company and Xiawei did not choose to take annual leave and go home.
There are also many people waiting in line outside the stores of Jiuzhou Technology and Xiawei.
"It just so happens that I don't have to stay home with my relatives to celebrate the New Year."
"Brother, I understand you. I can't see my relatives more than once throughout the year. When we get together, we just ask about work and whether we're married. If they don't bother me, I get annoyed."
"Brothers, we still have to get married. Like today, my brother and my wife are at home helping me grab the online quota, and I will go to the offline store to grab it."
"I heard that some stores only have one or two. If we line up like this, can we make it?"
As soon as these words came out, the atmosphere in the queue suddenly became silent.
But only two seconds later.
"Gan Ni Niang, this is the city headquarters of Jiuzhou Technology, the first business hall store. How can there be only one or two units?"
"If you think you can't make it, just quit! I'm a Chinese-made operating system and I can't wait for it!"
"Ah, get out? Look, I stepped out with my left foot, and then I took it back. I stepped out, and then took it back. You hit me?",
Snapped!
Plop!
To be continued...