Chapter 201 Products in the Age of Globalization
If a manufacturer can make a good OLED screen, it can develop several profitable projects.
For example, in the field of electronic products, smart phones, notebooks, TVs, tablets, digital cameras and other fields, because the color of OLED display is more vivid, the color can be adjusted, and it has wider development space than LCE screen, such as curved screen,
LCD can't do that.
There is also an industry that emerged in 2016 and landed in 2018. LCD screens have very serious smear when viewing VR equipment, but it will be greatly alleviated in OLED screens. This is because OLED screens are made of light molecules, while LCDs are
Light liquid flow.
In the medical field, medical diagnostic imaging and surgical screen monitoring are inseparable from screens. In order to adapt to the wide viewing area requirements of medical displays, OLED screens are the "best choice".
At present, only Korean stars can mass-produce high-quality OLED screens. Therefore, as long as they have enough technology to mass-produce high-quality screens, the success rate of entering these industries and making profits is very high.
After all, an assembly plant without any technology can be successful. As long as the positioning and market strategy are correct, a manufacturer with technology will not suffer losses if it performs normally.
Because he wants to make his own terminal products, Boss Gu has recently been studying how some "successful companies" that make terminal products and mobile phones manufacture their own products.
The first typical example is the rice phone.
With its cost-effectiveness, unique marketing strategy, and sinking market price positioning, rice phones have attracted great attention from the beginning.
What are the components and suppliers of rice mobile phones?
In 2017, Mr. Gu worked in the rice laboratory for a few days because of the special optimization agreement for [Jianbei]'s partners, so he still had some understanding of its software and hardware.
In 2017, the core OEM manufacturers for the R&D and manufacturing of rice mobile phones were Taitai and Xia Qin, and the OEM manufacturers were Futukang and Yingyeda.
Components such as the screen panel, front cover, and back cover basically come from low-cost manufacturers such as Beijing North, Tianma, Lance, and Sanbei.
As for the CPU, the one with the higher price is basically Qualcomm, and the memory Hynix, Korean, and Micron are mixed.
From modules to chips and lenses, cameras are basically produced by companies such as Ov and Neon.
Other small components, such as batteries, fingerprint modules, and sensors, are basically mid-range or low-end products from second- and third-tier brands, or first-tier brands.
So judging from the situation in the past two years, the most "independent" rice phone is Miyou, which is based on the Android open source system and modified by its own company.
Of course, they have researched rice mobile phones, and the current investigation report on domestically produced mobile phones by Xiawei Mobile Phones is also in the hands of Gu Qing.
Thanks to the assistance of certain forces, the source of Xia Wei's parts became clearer.
The Android operating system belongs to Micron's glass body; the motherboard belongs to Melos; the audio amplifier belongs to Micron Logic; the power amplifier belongs to Micron Technology; the memory chip belongs to Micron Technology;
It is not shameful to use products from foreign companies when there is no specific force targeting them.
Because the quality of the products of domestic manufacturers of these parts is indeed not up to par, and their performance and quality cannot compete with the products of these American companies.
So what does Xia Wei have as his own?
The most critical chip for mobile phones, we developed and designed the Kirin processor, which is currently among the top three in the world.
The photosensitive element is jointly developed with Sony, and imx600 has the exclusive right to use it.
Jointly develop photography algorithms with Leica.
As well as large-capacity batteries and reverse charging technology.
All of these are concentrated in the current "bucket machine" - Xiawei mate20pro.
7nm process, dual NPU Kirin 980 chip, Leica triple camera, the strongest communication baseband, fast network connection and graphene water cooling technology for heat dissipation, support 40w fast charging and 15w wireless charging, and the debut of wireless reverse charging technology.
"The material and technology of mate20pro are so good, you can't do anything if others don't suppress you. Remember, this year's mate30 series has a curved waterfall screen. Do you want to add our screen?"
Boss Gu thought over and over again and finally made up his mind.
Although we also make terminal products ourselves, our friends still have to help if there are problems.
There is nothing wrong with being both a supplier and a terminal provider. Many manufacturers at home and abroad do this.
We’ve looked at domestic manufacturers, but what about foreign ones?
For example, the famous Pingguo.
There are 18 final assembly factories, 16 of which are factories of Ryukyu companies, 14 of which are located in Daxia.
The CPU processor is designed by Pingguo itself, and the OEM is done by TSMC, Korean Star, and Intel.
Because he is the boss, Pingguo can occupy more than 50% of TSMC's production capacity at will, and will not have the trouble of chip shortage like companies like Xia Wei...
As for display panels, they are basically made by companies such as LG, Korean Star, and Sharp.
Lenses are provided by Daliguang, Yujing and other companies.
The names of these two companies sound very local. Of course, they are indeed local Ryukyu Province companies. The dual lenses used in the iPhone7plus and the ultra-high specification mobile phone with 4 lenses and 10x optical zoom included in the Xiawei p30pro
Lenses are also supplied by Largan Optoelectronics.
There are also power suppliers, most of which are provided by companies such as BYD and Panasonic.
Looking at the overall picture, the number of American pinto suppliers, Bacteria
It ranks first in the world, far ahead of the second-place Japanese neon manufacturer.
But Pingguo Company still makes the most money. The manufacturers in Daxia compete for their share based on cost-effectiveness. It is commonly said that most of them make hard-earned money.
Gu Qing flipped through the investigation report. There were not many English subtitles on it, and the words "Technology Industry" were neatly written on each page.
But he couldn't sleep anyway, so he read carefully for half the night, and then he saw the words between the words. There were two words written all over the book, which were "profit"!
Suppliers in Daxia only make low- and mid-range profits, and foreign companies like Pingguo take most of the profits, and then make huge profits in the market in Daxia.
The rising sun is beautiful.
Gu Qing walked around thoughtfully. The semiconductor R&D department was currently working on an OLED display.
The preparation process of OLED display technology has very high requirements on the entire technical level, mainly based on photolithography and evaporation technology, followed by packaging and cutting.
So although it is a screen, it actually relies more on materials and photolithography than a traditional display screen.
Previously, Li You and others went to Pudong Microelectronics to learn something by analogy after helping a friend to upgrade their industrial technology.
The laboratory is now producing small-sized OLED screens suitable for mobile phones, and the current yield rate is acceptable.
But Boss Gu doesn’t want to stop there.
OLED is the only display technology suitable for producing large-size, high-brightness, high-resolution soft screens among all current display technologies.
Chapter completed!