Li Mu's attention and generosity to cultural heritage were highly appreciated by the leaders present.
Nowadays, there are indeed few entrepreneurs who value cultural heritage so much, and they are so generous to education. They give the education department unconditionally 300,000 free visits every year. This alone is very scary. On average, this scenic spot alone receives nearly a thousand free visits every day, and the ticket income is definitely tens of millions.
For Li Mu, tens of millions of ticket income is nothing, but for the education department, this is indeed a very good educational resource. You should know that the total number of students receiving nine years of compulsory education in Yanjing has not exceeded one million, and the 300,000 quota can at least ensure that more than 30% of students can come here to receive different extracurricular education every year.
The head of the education department just calculated a little and said happily: "In this way, when the ancient town project is officially open to the public, our Yanjing Municipal Education Department can organize a water town historical and cultural experience every year in primary and junior high schools. For example, starting from that year, we will organize the third grade, fifth grade, and second grade of primary school in that year. This is a very good promotion for our quality education work!"
Li Mu nodded and smiled and said, "Thank you for your recognition. We are also very honored to do our part in the quality education of primary and secondary school students in Yanjing City."
The head of the cultural department said: "Mr. Li, the performance team of your water town project in the future should also be a very large lineup, right? What I am interested in is how you are going to recruit this group of actors and what kind of treatment will you give them? I will listen to your introduction, at least there must be various opera teams, dramas, stage play performance teams and instrumental music performance teams?"
Li Mu said seriously: "We hope to find actors and groups who truly love folk art, so our initial idea is to cooperate with some domestic opera teams, opera schools and performance schools. The current business development prospects of folk culture in China are poor, and many folk artists will even face the problem of not being able to support their families. In the future, we hope to subsidize us precious folk artists through the overall tourism income of Gubei Water Town, so that they can inherit folk art here while also having a good income."
Speaking of this, Li Mu said: "There is another thing that needs to be added is that we will not only support a large number of folk performing artists, but also discover some artists who have inherited folk crafts from all over the country, invite them to come to the water town, and we pay them to support them in promoting our folk crafts, such as the common dough people, sugar people, egg carvings, shadow puppets, woodblocks that we born in the 1980s were young...
These folk crafts were once spread all over the streets and alleys, but now they are extremely difficult to see. I have heard that a considerable number of our folk crafts are lost every year. If possible, I am willing to keep a piece of rooted soil for them. In the future, I will let these folk craftsmen be spread all over the streets and alleys of the water town. They no longer have to worry that their crafts cannot support their families, nor have to worry that their crafts have no place to display;
If our tourists can regain interest in these crafts in the future, we can even invest a lot of money near the water town to open a folk craft school. We spend money on building it, we spend money on hiring teachers, and open it to the public for free. Anyone who wants to come to study can sign up. For Wanying Real Estate, such a school may only require tens of millions of dollars a year, but its inheritance and continuation effect of folk crafts is not something that money can measure at all!”
There was warm applause in the conference room. What Li Mu said also came to the hearts of everyone present. The loss of folk culture was serious. If it was not protected and improved, we could only tell many things to our children and grandchildren after more than ten or twenty years, but they never had the chance to see them again. Today's society has been able to create huge value and its productivity is beyond imagination. Why can't we leave a soil for these folk crafts to survive?
After the applause, a leader asked Li Mu: "Mr. Li, if this is the case, the overall operating cost of the water town will be much higher, right? Is it a bit too much for developers like you and other shareholders of the project?"
Li Mu smiled slightly and said, "I don't think these expenses will become our 'burden'. On the contrary, I think these will become our wealth and our rich cultural wealth. As the saying goes, business, many businessmen regard these four words as their motto, but I think businessmen should not always boast about these four words. These four words abandon all the responsibilities that businessmen should bear;
Those entrepreneurs who illegally emit and pollute the environment have not fulfilled their obligations to filter and purify emissions because of business; the tofu construction workers who cut corners are also pursuing profits because of business and robbing the quality of the project. So I think that in business, we must not only talk about business, but also talk about blame. We must have a sufficient sense of social responsibility. Even if these senses of responsibility will cause us to lose some of our money and profits, so since we are going to do cultural tourism projects, it is absolutely not a burden to use some money to subsidize the culture itself."
Li Mu's net worth has reached this level today. He doesn't care whether an ancient city project can earn 200 million or 50 million. What he is thinking about is to do some unique real estate projects and some real estate projects that are beneficial to society and have positive energy. The water town project is a very good entry point.
Since you want to take the lead in launching large-scale cultural tourism projects, you must naturally fulfill your responsibilities to this industry.
For any industry, its form at its beginning will play a crucial role in the subsequent development of the entire industry.
In his previous life, Boss Ma's e-commerce empire started with selling fakes. In the next ten years, the Chinese e-commerce industry failed to get rid of the genes of selling fakes. Small sellers sold fakes, three parties entered the company to sell fakes, vertical e-commerce self-operated real and fakes, and even official flagship stores also sold fakes. This is the far-reaching impact of the abnormal start to the entire industry. So whenever someone got involved in e-commerce, he would think of a question: those who sold fakes in the early years had already made a lot of money. Why can't I sell fakes like them to accumulate wealth?
Such negative role models will plague the Chinese e-commerce industry for at least 30 years. Until the law forms a comprehensive attack on the online and offline, it will be eliminated to a great extent.
Li Mu first entered the cultural tourism real estate project. It is foreseeable that if the Gubei Water Town project is successful in his own hands, it will inevitably be imitated nationwide. Countless local governments and real estate companies and tourism groups will turn their attention to this field. It is likely that in the next few years, ancient cities and towns will bloom everywhere across the country.
This is a good thing in itself. Tourism projects are a very healthy industry after all, which can create large-scale income, provide jobs, drive local economy, be green and environmentally friendly, and have a long income cycle.
However, if cultural tourism projects are too commercialized, it is easy to make cultural tourism projects lose the elements of "cultural" and become commercial tourism projects with cultural signs. If an ancient city is full of small commodities produced in Yiwu, high-priced hotels, restaurants, bars, and lights and wine, singing and dancing everywhere, and people flock here just to find a romantic encounter, then what does it have to do with "culture"?
From another perspective, if Wanying Real Estate can build Gubei Water Town into a truly culturally inherited and culturally sensual tourism project, when governments, tourism and real estate companies across the country subconsciously believe that Wanying Real Estate's "tourism + culture" operation model is the industry's standard. If you want to start the same project, you must also make a good layout of the cultural industry and play a good cultural card.
As long as you can establish such awareness for later generations, Li Mu believes that in the future, the ancient cities and towns that emerged from all over China can effectively protect and promote traditional culture and folk culture. After more such projects, it may make the Chinese people who are gradually impetuous and influenced by Japanese, Korean and Western culture fall in love with our own traditional culture again. Li Mu does not want to make a distinction between Chinese culture and Japanese, Korean and Western culture. He just simply thinks that Japanese, Korean and Western culture can be popular in China. This is no problem, but at least Chinese culture cannot be driven into corners on China's own land.
After listening to Li Mu's report, the city leaders truly understood Li Mu's real intention of doing cultural tourism projects. Many similar projects say "culture sets the stage, economy plays the show". However, when many projects are implemented, they always start to get off the stage and hug the audience, throwing the stage behind them and ignoring it. Culture lays the foundation for economic development, but after economic development, they do not turn back to bring culture.
Now, Wanying Real Estate's water town project is determined to make a deep attempt to tie the stage of culture and economy together and perform together, which has very important role model significance for the development of the entire domestic cultural and tourism economy. Therefore, the city leaders have become more concerned about the cultural and tourism project of water town in their hearts.
The city government leader said: "Since Wanying Real Estate's water town project must carry the banner of cultural tourism, as local governments, we naturally have to provide all support within our ability. In the next step, the city government will take the lead in contacting key universities in Yanjing, and form a research team of outstanding professors from relevant majors of major universities to do a related work of cultural sorting and reprocessing, screen out historical stories and cultural works that are familiar to our Chinese history, select a batch of content suitable for secondary processing and creation, sort it out, supplemented by processing, and then sort it into a book for use in this project."
"In addition, the significance of quality education is very important. The municipal government will allocate a special amount to support the extracurricular education of primary and secondary school students in the water town project. On the one hand, it subsidizes the water town itself, and on the other hand, it subsidizes the education department and various schools. Since Wanying has solved the free visit quota of 300,000 students a year, we will bear the transportation cost of 300,000 people traveling to and from the scenic area every year and the meal subsidy for at least one meal. We will set up a special fund to implement it before the scenic area opens."
Chapter completed!